About Us

About Better at Branding

Because forgettable brands don’t make money.

There’s a moment in every entrepreneur’s journey when they realize something uncomfortable:
No one remembers them.
Not their product.
Not their pitch.
Not their Instagram posts.
Not even their name.

And that’s when the panic sets in.

Because it doesn’t matter how smart your team is, how functional your product is, or how beautiful your packaging looks—if people can’t feel your brand, they’ll forget it.
Worse? They’ll ignore it.

We built Better at Branding for the ones who refuse to be ignored.

This isn’t a newsletter filled with "content calendars" and "branding inspo." It’s not fluffy marketing talk wrapped in buzzwords.
It’s a high-impact, brutally honest breakdown of what makes the world’s most iconic brands unforgettable.
And how you can reverse-engineer the same psychology for your own.

Why We Exist

There’s a dirty secret in the world of branding:
Most people are winging it.
They’re copying what looks “cool” on social media.
They’re slapping a tagline on a Canva-made logo and calling it strategy.
They’re building for aesthetics, not for authority.

But real branding—the kind that sells out launches, raises millions, and builds cult-like loyalty—is engineered.
It’s precise. It’s psychological.
And it’s learnable.

Better at Branding exists to give you the blueprint.

We combine consumer psychology, marketing history, real brand case studies, and positioning strategy into sharp, actionable insights you can actually use.

What You’ll Get (and Why You’ll Stay)

Every edition of this newsletter gives you a mix of the following:

1. Case Studies with Teeth

We break down the real reason brands like Zara, Tesla, Apple, and Oatly dominate attention.
Not what they tell the media. What they actually did.
How they used fear, desire, contrast, and cultural tension to hijack our attention spans—and wallets.

2. Psychological Triggers That Work on Humans (Not Just Buyers)

You’ll learn how to subtly play on memory, emotion, group identity, fear of missing out, and more.
These are the invisible levers that turn good brands into movements.

3. No-Fluff Branding Concepts, Explained Right

Things like positioning, brand archetypes, visual memory loops, perception stacking—decoded in plain English.
We don’t overcomplicate. We just sharpen your edge.

4. DIY Power Moves

Each issue gives you one thing you can do today to become 10x more memorable tomorrow.
Because knowing isn’t enough. You’re here to build.

Who This Is For

We write for:

• Entrepreneurs who want to be remembered

• Founders who feel like their brand looks “meh” next to their competitors

• Designers, marketers, and content creators who are tired of vague advice

• Strategists who want to sharpen their psychological edge

• Rebels who are building the next big thing

You don’t need a branding agency. You need a system.
This newsletter gives you one.

What Makes Us Different

There are a thousand marketing newsletters out there.
Most of them are either too basic, too abstract, or just... not built for power players.

Better at Branding sits at the intersection of:

• 🔬 Strategy and psychology

• 🧠 Education and real-world application

• ⚔️ Luxury-grade branding and startup grit

We’re not here to make you feel good.
We’re here to make you dangerously effective.

The Philosophy Behind It

We believe branding is not art.
It’s perception manipulation.

Great brands don’t just communicate value.
They control context.
They engineer belief systems.
They make people feel like choosing them is choosing a better version of themselves.

That’s the level we’re operating on.
And we want to bring you there, too.

Final Word

You don’t need another 5-step reel strategy.
You need to understand why people buy.
You need to build a brand they remember when they’re lying in bed at 2am, scrolling, spending, dreaming.

That’s what this newsletter is here for.
To make you dangerous. Unforgettable. Better at branding.

Subscribe if you’re ready to stop blending in.
Build a brand that bites back.