Blog

The 4 Types of Brand Equity are Brand Awareness, Perceived Quality, Brand Association, and Brand Loyalty
4 Types of Brand Equity | 30-day Brand Positioning Sprint
What do you mean by brand equity? Brand Equity is the value of your brand based on the aspects like purpose, social poof, and USPs. This is the value a... Read more...
Starting Print-on-Demand Companies in 2025: Worth it?
Starting Print-on-Demand Companies in 2025: Worth it?
Printing on demand witnessed a rise in fame when people started claiming that it was helping them make MILLIONS OF DOLLARS out of the comfort of their homes, without maintaining... Read more...
The Dark Psychology Behind Apple’s Branding (That You Can Steal)
The Dark Psychology Behind Apple’s Branding (That You Can Steal)
Apple doesn’t just sell products.Apple sells identity. Control. Belonging. Superiority. They’ve turned glass and metal into obsession.They’ve made people line up at 5 AM just to own the newer version... Read more...
Why No One Remembers Your Brand (And How to Fix It)
Why No One Remembers Your Brand (And How to Fix It)
Let’s cut the fluff. If no one remembers your brand, nothing else matters. Not your “nice” packaging.Not your 3-color gradient logo.Not the 12,000 rupees you blew on Instagram ads last... Read more...